About us

We believe that technology has progressed to the point where culture—not capability—is the bottleneck to human flourishing. Fear, ego, and outdated incentives waste the little time we have.

We work with organizations building essential social infrastructure—designing AI-augmented products and processes that reduce the costs of what people actually need.

We imagine a future where work feels more like craft than labor. We automate as much of our company as we can and reinvest in the built environment and in sustainable, creative jobs through Salooon, our brand and social club.

We’re friendly. If you’ve got good vibes and a good heart, we’d love to meet you.